Why is keyword research important?
Keywords are the words and phrases that your customers or clients will type into the search box of a search engine, such as Google, to find websites that would provide the product or service they are looking for.
If people need information about anything, like finding more details about a product before making a purchase, most rely on what the search engine results pages tell them. Many would not even go beyond the first page and click on the links to websites that ranked higher on these search results.
Keywords are, therefore, very important for every business website as they drive targeted web traffic to your business for free.
FREE KEYWORD SEARCH TOOL
As a business owner building your online presence, your chances of survival in the online marketplace is to rank as high as you can on the most popular search engines.
How can you get high rankings?
It all begins in finding the right sets of keywords to focus on your Internet marketing campaign. Keyword research is probably the most important aspect in an Online business.
When doing keyword research, focus on the following elements:
- The average number of monthly searches –When you rank under keywords your campaigns will grow cumulatively.
- KQI (Keyword Quality Index) –An indication of the keyword quality.
- QSR (Quoted Search Results)– Indicates the exact number of competing pages there are under the exact search term. A figure under 300 is an appropriate target for a good ranking.
- SEO Power –Indicates whether a keyword is good for SEO rankings.
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The first step in taking your business online or doing business on the internet is to establish a solid foundation by creating your website. The website is your market place….the place where your customers/clients will engage with your product or service. Many programs will offer you a FREE website or websites.
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Once you have created your website, you need people to visit your website (traffic). This is where keyword research comes in. You now need your customers do find and visit your website.